Uncover Your Online Visibility Gaps

Eight gaps that cost brands visibility

Most teams have at least five of these without knowing it.

Search
gaps

You do not appear in high intent search queries where competitors do.

Media
gaps

Articles, reviews and roundups mention competitors and skip your brand.

Content
gaps

Key topics, questions and comparisons you have no content for.

Citation
gaps

Trusted domains AI engines use but never cite your brand.

Technical
issues

Missing llms.txt, weak metadata, blocked pages and crawl issues.

Comparison
gaps

"Best X" and "Top alternatives" lists that never include your brand.

Backlink
gaps

Quality links your competitors rely on but you do not have.

Wikipedia
gaps

Missing or outdated Wikipedia coverage that AI engines expect.

Search Gaps

Missing from Google, ChatGPT, and other search platforms where buyers look

Media Coverage

Absent from industry publications, news sites, and PR opportunities

Content Gaps

Competitors have SEO-winning content formats you're missing completely

Citation Gaps

Trusted sources reference everyone in your space except you

Technical SEO

Configuration issues blocking search engines and AI crawlers

Comparison Gaps

Missing from "vs" pages, alternatives sites, and buyer guides

Backlink Gaps

Competitors getting linked where you should be mentioned

Wikipedia Presence

The trust signal every platform checks first — where you're absent or wrong

These gaps exist across search, AI and media. You cannot fix them until you can see them.

Everything you need to fix each gap

Actionable solutions, not reports.

Email & LinkedIn Outreach

Pre-written outreach templates plus verified journalist and editor contacts.

Full Content Drafts

Publication-ready articles optimized for search engines and AI citations.

Domain Intelligence

See which publications AI engines cite most. Know exactly where to get featured.

Technical Fixes

Copy-paste solutions for llms.txt, robots.txt, sitemaps, and structured data. No developer needed.

Real-Time PR Opportunities

Get matched with journalist requests, complete with pre-written responses for your brand.

Wikipedia Analysis & Drafts

Full Wikipedia page drafts or ready-to-submit edits. Includes citations, NPOV compliance, and implementation guidance.

Detailed Content Briefs

SERP analysis, competitor research, keyword targeting, and outlines. A clear roadmap for your team.

Action History & Tracking

Track citations gained, pages published, and ranking improvements. All progress in one dashboard.

Every gap comes with everything needed to fix it.

Even category leaders have blind spots

Real examples from real brands.

"Invisible in 16 of 21 design tool comparisons"

"Missing where new investors actually research"

"Zero visibility when people search for hybrid cloud solutions"

Based on 2,600+ real search and AI queries across ChatGPT, Gemini and Perplexity

Real gaps costing real companies customers.

Show me where I'm missing

Start seeing what you're missing

Starter

Discover your gaps and unlock your first fixes

$49/month

$39/mo billed annually • 7-day free trial

1 brand monitored
Unlimited gap discovery
4 full fix plans per month
Weekly AI engine refresh
Top domain and platform insights
Fast email support

Growth

Fix every gap you find

$149/month

$119/mo billed annually • 7-day free trial

Everything in Starter, plus:
Unlimited fixes
Daily scanning
Complete domain intelligence
Full brand insights access
Up to 3 team members
Priority support

Credit card required. Full access during trial.

Agency

Multi brand intelligence

$499/month

$419/mo billed annually

5 brands monitored
Unlimited fixes for all brands
Daily or on demand engine scans
12 months history retention
5 user seats
Dedicated account manager
White label reports

Contact Sales

Frequently Asked Questions

Is this just another SEO tool?

No. SEO tools show where you rank. We show where you don't exist—and give you the exact fixes, not reports.

Is this only for AI visibility?

No. We cover Google search, AI platforms, comparison sites, and media. AI is just one piece.

What's included in solutions?

Email templates, journalist contacts, content drafts, code snippets, Wikipedia edits, PR responses, and progress tracking. Everything in one place.

How quickly can I see results?

Some fixes work immediately (technical gaps). Others take 1-2 weeks (content). Media outreach and PR varies by response time.

What if I don't have a marketing team?

That's exactly who we built this for. Every fix includes templates, instructions, and contacts. No experience required.

Do you support all industries?

Yes. Every brand has visibility gaps. Detection and solutions work universally.

How do you know which gaps matter most?

Each gap is scored by:

Source authority – How often AI cites it
Buyer intent – Search volume
Competitive pressure – How many competitors appear there

We've tested 2,600+ queries to validate this prioritization.

Can I use this for clients?

Yes. Agencies use Fokal to run audits and implement fixes for multiple clients.

What happens after I fix a gap?

We track it. You'll see when your brand appears in search, AI responses, and media. We show you the progress.

Fokal finds where your brand is invisible and helps you fix it fast

Find where your brand is missing. Close the gaps.